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The regulated revolution - online gaming re-launches in Italy

After months of anticipation Italian regulation has begun, with William Hill and 888 among the first major online operators to launch casinos aimed solely at the Italian market.

Italy recently followed France by introducing strict laws to regulate which companies can offer online gaming to the public.

The Amminstrazione Autonoma dei Monopoli di Stato (AAMS), the Italian regulatory authority which is in charge of controlling online gaming, has already blocked public access to some 3,000 websites which are not officially approved by the Italian regulator.

Those blocked include famous names such as Ladbrokes.com, Williamhill.com and 888.com. However regulated websites Williamhill.it and 888.it launched at the end of July, and are expected to be followed by PartyGaming’s Italian focused brand Partycasino.it.

William Hill said it is looking forward to welcoming Italian players to its new casino. William Hill Online’s CEO Henry Birch said: “We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans. We’ve spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We’re delighted with the outcome of the site and we believe it will be a big hit with Italian players.”

888.it will include an Italy-specific live casino, something the company is particularly excited about.

888.it CEO Pier Francesco Geraci said: “Launching our fully certified casino in the booming Italian market is a formidable milestone for 888 made possible by a great team of experienced professionals working hard on the project for over a year. As well as our classic casino games, we are proud to be opening the Italian door to the Casino LIVE, a unique and innovative offering and we are planning to launch more exciting and ground-breaking games in the coming months.”

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About the author
Daniel Hattem
From Amsterdam, Netherlands, Daniel Hattem is a qualified journalist who has worked in both media and non-media roles...

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